JOUR3251
JOUR 3251 - Strategic Communication Research and Analytics (3 Cr.) Online may be available
School of Journalism & Mass Communication (10976)
TCLA - College of Liberal Arts
JOUR 3251 - Strategic Communication Research and Analytics (3 Cr.) Online may be available
Course description
This course is designed to teach strategic communication students the fundamentals of research used by communication and marketing research professionals to evaluate the effectiveness of campaigns. Students will be exposed to various data collection and analysis methods with particular emphasis on quantitative research methods (e.g., surveys, experiments, digital analytics) commonly used to collect data to aid strategic communication decision making.
prereq: JOUR 3004 or 3004H, JOUR 3201, Strat Comm major
prereq: JOUR 3004 or 3004H, JOUR 3201, Strat Comm major
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
000940
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall & Spring