JOUR4274W
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JOUR 4274W - Advertising in Society (3 Cr.) Writing Intensive, Online may be available
School of Journalism & Mass Communication (10976)
TCLA - College of Liberal Arts
Course description
Advertising in Society asks students to think about the ways that advertising intersects with cultural and political life in the 21st century, examining the influence of advertising from many perspectives—legal, constitutional, social and ethical. This course tackles a variety of current topics in advertising, including the many other powerful social institutions that advertising underpins (such as journalism and entertainment content), the role of American political advertising, the way advertising depicts gender and sexuality, the obligations of advertisers toward vulnerable audiences, and the ethics and impact of increasingly pervasive personalized hyper-niche ads on Twitter, Facebook and Instagram. This course helps students learn how to conduct thorough analyses of issues, develop positions on issues, and present coherent and convincing arguments for the positions they have taken.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
OPT - Student Option
Lecture
Fulfills the writing intensive requirement?
Yes
Typically offered term(s)
Every Fall & Spring