JOUR8620
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JOUR 8620 - Seminar: Advertising Theory and Research (3 Cr.) Topics Course
Course description
Advertising as persuasive communication. Current research/theory related to advertising decision-making process.
prereq: Grad students enrolled in Mass Communication MA or PhD program or instr consent
prereq: Grad students enrolled in Mass Communication MA or PhD program or instr consent
Minimum credits
3
Maximum credits
3
Is this course repeatable?
Yes
What is the maximum number of completions allowed?
4
What is the maximum number of credits that can be earned from this course?
12
Grading basis
AFV - A-F or Audit
Lecture
Requirements
001587
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Periodic Fall & Spring