SMGT1701

The sport industry encompasses diverse career pathways. This course introduces students to multiple professional contexts including professional sport, collegiate athletics, youth and community programs, non-profit organizations, sport agencies, retail, and Esports. Students will acquire foundational knowledge in core areas of sport management, such as marketing and consumer behavior, facility and event management, finance and economics, communications, and analytics, thereby preparing them for advanced study in the sport management major.

To promote workforce readiness and civic engagement in an increasingly complex global environment, students will interact with industry professionals, begin to develop a professional brand and portfolio, and identify transferable skills (e.g., professional communication, career exploration and development, sport management industry literacy, and critical thinking skills) essential for success as sport industry professionals, lifelong learners, and responsible citizens.

AFV - A-F or Audit

No

Every Fall & Spring