MKTG3041
MKTG 3041 - Buyer Behavior (4 Cr.)
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MKTG 3041 - Buyer Behavior (4 Cr.)
Course description
Application of behavioral sciences to buyer behavior. Perception, attitudes, learning, persuasion, motivation, decision-making, social/cultural influences, managerial implications.
prereq: 3001
prereq: 3001
Minimum credits
4
Maximum credits
4
Is this course repeatable?
No
Grading basis
AFV - A-F or Audit
Lecture
Requirements
012199
Credit will not be granted if credit has been received for:
03091
Typically offered term(s)
Every Fall & Spring