MKTG3041

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MKTG 3041 - Buyer Behavior (4 Cr.)

Marketing (11269) TCSM - Curtis L. Carlson School of Management

Course description

Application of behavioral sciences to buyer behavior. Perception, attitudes, learning, persuasion, motivation, decision-making, social/cultural influences, managerial implications.

prereq: 3001

Minimum credits

4

Maximum credits

4

Is this course repeatable?

No

Grading basis

AFV - A-F or Audit

Lecture

Requirements

012199

Credit will not be granted if credit has been received for:

03091

Fulfills the writing intensive requirement?

No

Typically offered term(s)

Every Fall & Spring