MKTG4051

MKTG 4051 - Advertising and Promotion (4 Cr.)

Marketing (11269) TCSM - Curtis L. Carlson School of Management

MKTG 4051 - Advertising and Promotion (4 Cr.)

Course description

Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC.

prereq: MKTG 3011 and MKTG 3041 (or 3010 & 3040) or instructor approval

Minimum credits

4

Maximum credits

4

Is this course repeatable?

No

Grading basis

AFV - A-F or Audit

Lecture

Requirements

001079

Typically offered term(s)

Every Fall & Spring