MKTG4051
MKTG 4051 - Advertising and Promotion (4 Cr.)
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MKTG 4051 - Advertising and Promotion (4 Cr.)
Course description
Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC.
prereq: MKTG 3011 and MKTG 3041 (or 3010 & 3040) or instructor approval
prereq: MKTG 3011 and MKTG 3041 (or 3010 & 3040) or instructor approval
Minimum credits
4
Maximum credits
4
Is this course repeatable?
No
Grading basis
AFV - A-F or Audit
Lecture
Requirements
001079
Typically offered term(s)
Every Fall & Spring