MKTG4061

Today, a brand’s marketing channel strategy directly impacts its brand value. And if designed properly, a channel strategy acts as a key differentiator for any organization. In this class, we will study how to select the right channel partners, and properly motivate their actions. We will also explore the connections between marketing channels and supply chains. By the end of the course you will see how organizations create significant brand value via their marketing channels.

prereq: MKTG 3011 and MKTG 3041 (or 3010 & 3040) or instructor approval

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