MKTG4081W
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MKTG 4081W - Marketing Strategy (4 Cr.) Writing Intensive
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
Course description
Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based. This is the capstone course in the Marketing major.
prereq: Mktg 3011, Mktg 3041, (or Mktg 3010 & Mktg 3040) and 8 Mktg elective credits
prereq: Mktg 3011, Mktg 3041, (or Mktg 3010 & Mktg 3040) and 8 Mktg elective credits
Minimum credits
4
Maximum credits
4
Is this course repeatable?
No
Grading basis
AFV - A-F or Audit
Lecture
Requirements
CSOM major or NONM or Acct Cert, Housing Studies, Retail Merch, Bio Prod (Mktg subplan), or Journalism
Fulfills the writing intensive requirement?
Yes
Typically offered term(s)
Every Fall & Spring