MKTG4081W
MKTG 4081W - Marketing Strategy (4 Cr.) Writing Intensive
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MKTG 4081W - Marketing Strategy (4 Cr.) Writing Intensive
Course description
Determining product markets where organizations should compete based on ability to create/maintain competitive advantage. External environment of business. Constructing/evaluating global marketing strategies. Largely case-based. This is the capstone course in the Marketing major.
prereq: Mktg 3011, Mktg 3041, (or Mktg 3010 & Mktg 3040) and 8 Mktg elective credits
prereq: Mktg 3011, Mktg 3041, (or Mktg 3010 & Mktg 3040) and 8 Mktg elective credits
Minimum credits
4
Maximum credits
4
Is this course repeatable?
No
Grading basis
AFV - A-F or Audit
Lecture
Requirements
001768
Fulfills the writing intensive requirement?
Yes
Typically offered term(s)
Every Fall & Spring