PUBH6554

PUBH 6554 - Healthcare Strategy and Marketing (2 Cr.)

School of Public Health - Adm (11162) TPUB - School of Public Health

PUBH 6554 - Healthcare Strategy and Marketing (2 Cr.)

Course description

Managing the marketing function, marketing planning, strategy, management concepts. Identifying marketing problems/opportunities. Constructing, evaluating, and managing a marketing plan.

prereq: MHA student or permission of instructor

Minimum credits

2

Maximum credits

2

Is this course repeatable?

No

Grading basis

AFV - A-F or Audit

Lecture

Requirements

000564

Typically offered term(s)

Every Spring