MBA6211

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MBA 6211 - Marketing Management (3 Cr.) Online may be available

Curtis L. Carlson School of Management - Adm (11252) TCSM - Curtis L. Carlson School of Management

Course description

Management of the marketing function; understanding the basic foundational marketing concepts and skills in strategy development and planning of operational and strategic levels pertaining to product offering decisions, distribution channels, pricing and communication.

prereq: MBA student

Minimum credits

3

Maximum credits

3

Is this course repeatable?

No

Grading basis

A-F - A-F Grade Basis

Lecture

Requirements

000049

Fulfills the writing intensive requirement?

No

Typically offered term(s)

Every Fall, Spring & Summer