MKTG6051
MKTG 6051 - Marketing Research - Rapid Insights (2 Cr.) Online may be available
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MKTG 6051 - Marketing Research - Rapid Insights (2 Cr.) Online may be available
Course description
Focus on developing rapid and actionable insights, by learning to form testable hypotheses, collect relevant data quickly, and perform fundamental analytics. Techniques will include survey design, sample design, online data collection, descriptive statistics, and tests for statistical significance. By the end of class, students will be able to provide convincing recommendations for common marketing and analytics-driven decisions.
prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student
prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student
Minimum credits
2
Maximum credits
2
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
009648
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall & Spring