MKTG6055
MKTG 6055 - Buyer Behavior (2 Cr.) Online may be available
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MKTG 6055 - Buyer Behavior (2 Cr.) Online may be available
Course description
This course provides a deep understanding of consumer motivation and psychology to predict behavior in the marketplace. It covers both rational and irrational influences that impact consumers at different stages of the decision-making process. The course gives students the tools to provide insightful, data-driven recommendations by thoroughly understanding the customer.
prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student
prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student
Minimum credits
2
Maximum credits
2
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
009648
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall & Spring