MKTG6062
MKTG 6062 - Marketing Channels (2 Cr.) Online may be available
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MKTG 6062 - Marketing Channels (2 Cr.) Online may be available
Course description
This class focuses on designing go-to-market routes that align with customer purchase journeys, including the selection of channel partners, and fashioning the right channel incentives. We will pay particular attention to contemporary challenges arising from channel fragmentation and addition of online routes-to-market.
prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student
prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student
Minimum credits
2
Maximum credits
2
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
009648
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall