MKTG6078

MKTG 6078 - Advertising & Promotion (4 Cr.) Online may be available

Marketing (11269) TCSM - Curtis L. Carlson School of Management

MKTG 6078 - Advertising & Promotion (4 Cr.) Online may be available

Course description

Managing communication. Advertising, sales promotion, public relations, direct marketing. Setting communications objectives and budgets, media selection, creative strategy, sales promotion techniques.

prereq: MBA 6210

Minimum credits

4

Maximum credits

4

Is this course repeatable?

No

Grading basis

A-F - A-F Grade Basis

Lecture

Requirements

009648

Fulfills the writing intensive requirement?

No

Typically offered term(s)

Every Fall & Spring