MKTG6078

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MKTG 6078 - Advertising & Promotion (4 Cr.) Online may be available

Marketing (11269)TCSM - Curtis L. Carlson School of Management

Course description

Managing communication. Advertising, sales promotion, public relations, direct marketing. Setting communications objectives and budgets, media selection, creative strategy, sales promotion techniques.

prereq: MBA 6210

Minimum credits

4

Maximum credits

4

Is this course repeatable?

No

Grading basis

A-F - A-F Grade Basis

Lecture

Requirements

009648

Fulfills the writing intensive requirement?

No

Typically offered term(s)

Every Fall & Spring