MKTG6078
MKTG 6078 - Advertising & Promotion (4 Cr.) Online may be available
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MKTG 6078 - Advertising & Promotion (4 Cr.) Online may be available
Course description
Managing communication. Advertising, sales promotion, public relations, direct marketing. Setting communications objectives and budgets, media selection, creative strategy, sales promotion techniques.
prereq: MBA 6210
prereq: MBA 6210
Minimum credits
4
Maximum credits
4
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
009648
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall & Spring