MOT8111
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MOT 8111 - Marketing Strategy for Technology (2 Cr.)
CSE TLI Mgmt of Technology (11075)
TIOT - College of Science and Engineering
Course description
Development of a rigorous analytical framework for marketing, specifically for technology-intensive organizations. The emphasis is on case studies of engineering and technology corporations. Technology and marketing strategy are interrelated through data-driven approaches. Recent case study subjects include companies in computing, artificial intelligence, electronics, renewable energy, and social media spaces. Comparisons between U.S. and international companies are also featured.
prereq: Grad MOT major
prereq: Grad MOT major
Minimum credits
2
Maximum credits
2
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
000494
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall