MOT8111

MOT 8111 - Marketing Strategy for Technology (2 Cr.)

CSE TLI Mgmt of Technology (11075) TIOT - College of Science and Engineering

MOT 8111 - Marketing Strategy for Technology (2 Cr.)

Course description

Development of a rigorous analytical framework for marketing, specifically for technology-intensive organizations. The emphasis is on case studies of engineering and technology corporations. Technology and marketing strategy are interrelated through data-driven approaches. Recent case study subjects include companies in computing, artificial intelligence, electronics, renewable energy, and social media spaces. Comparisons between U.S. and international companies are also featured.

prereq: Grad MOT major

Minimum credits

2

Maximum credits

2

Is this course repeatable?

No

Grading basis

A-F - A-F Grade Basis

Lecture

Requirements

000494

Fulfills the writing intensive requirement?

No

Typically offered term(s)

Every Fall