ABUS4509
ABUS 4509 - New Product Development (3 Cr.) Online may be available
CCAPS Applied Professional Studies (10908)
TUCL - College of Continuing and Professional Studies
ABUS 4509 - New Product Development (3 Cr.) Online may be available
Course description
How new consumer, industrial, and service products are planned/developed. Idea generation, concept/buyer testing, pricing, sales/profit strategies, product positioning, promotion, packaging/distribution. Marketing case histories. Student projects.
prereq: [[4103 or 4701 or Mktg 3001], at least 45 cr] or instr consent
prereq: [[4103 or 4701 or Mktg 3001], at least 45 cr] or instr consent
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
AFV - A-F or Audit
Lecture
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Spring