JOUR5251
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JOUR 5251 - Strategic Communication Theory (3 Cr.) Online may be available
School of Journalism & Mass Communication (10976)
TCLA - College of Liberal Arts
Course description
This course is an introduction to psychologically-grounded concepts, theories and research and their applications for strategic communication. The course objectives involve comprehension and application of a range of psychological concepts and theories related to attitude development, susceptibility to message influence, and opinion formation and change. The course will provide opportunities to apply theoretical concepts to critically evaluate strategic communications (advertising, public relations, brand marketing, etc.) and to use psychological theory and research to inform the development of communication strategies. The course will examine how these theories help us understand communication processes in digital media environments, as well as how they inform relationship-building areas of strategic communication such as reputation and crisis management. The course will provide opportunities for students to apply concepts and theories to potential research for graduate degree capstone projects.
Prereq: Strat Comm MA grad major
Prereq: Strat Comm MA grad major
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
OPT - Student Option
Lecture
Requirements
004042
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Spring