VMBA5703
VMBA 5703 - Marketing Management (4 Cr.)
Global Initiatives (11283)
TCSM - Curtis L. Carlson School of Management
VMBA 5703 - Marketing Management (4 Cr.)
Course description
Developing/implementing most appropriate combination of variables to carry out a firm's strategy in its target markets. Analytic perspectives, concepts, decision tools of marketing for product offering decisions, distribution channel decisions, pricing decisions, communication program decisions.
Minimum credits
4
Maximum credits
4
Is this course repeatable?
Yes
What is the maximum number of completions allowed?
4
What is the maximum number of credits that can be earned from this course?
4
Grading basis
AFV - A-F or Audit
Lecture
Typically offered term(s)
Every Spring & Summer