VMBA5703

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VMBA 5703 - Strategic Marketing Management (4 Cr.)

Global Initiatives (11283) TCSM - Curtis L. Carlson School of Management

Course description

Examine the management challenge of building sustainable brands developing successful marketing strategies. Develop skills in applying analytical perspectives, leveraging the use of new technologies, and data to design a competitive marketing mix.

Minimum credits

4

Maximum credits

4

Is this course repeatable?

Yes

What is the maximum number of completions allowed?

4

What is the maximum number of credits that can be earned from this course?

4

Grading basis

AFV - A-F or Audit

Lecture

Fulfills the writing intensive requirement?

No

Typically offered term(s)

Every Spring & Summer