KIN5631
KIN 5631 - Programming and Promotion in Sport (3 Cr.)
Kinesiology, School of (11222)
TCED - College of Education and Human Development
KIN 5631 - Programming and Promotion in Sport (3 Cr.)
Course description
Introduction to marketing concepts as they apply to sport industry. Consumer behavior, market research, marketing mix, corporate sponsorship, licensing. Discussion, practical application.
prereq: Kin or Rec grad student or instr consent
prereq: Kin or Rec grad student or instr consent
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
AFV - A-F or Audit
Lecture
Requirements
000393
Credit will not be granted if credit has been received for:
01471
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall & Spring