KIN5631

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KIN 5631 - Programming and Promotion in Sport (3 Cr.)

Kinesiology, School of (11222) TCED - College of Education and Human Development

Course description

Introduction to marketing concepts as they apply to sport industry. Consumer behavior, market research, marketing mix, corporate sponsorship, licensing. Discussion, practical application.

prereq: Kin or Rec grad student or instr consent

Minimum credits

3

Maximum credits

3

Is this course repeatable?

No

Grading basis

AFV - A-F or Audit

Lecture

Requirements

000393

Credit will not be granted if credit has been received for:

01471

Fulfills the writing intensive requirement?

No

Typically offered term(s)

Every Fall & Spring