MKTG6082

Download as PDF

MKTG 6082 - Brand Strategy (2 Cr.) Online may be available

Marketing (11269) TCSM - Curtis L. Carlson School of Management

Course description

Leaders now realize that brands are one of the most valuable assets they possess. Those leaders who can successfully build, leverage, and protect brands are highly sought after. And today’s brand principles must apply to product branding, personal branding, service branding, place branding, online branding, co-branding, and luxury branding. This course provides learners with frameworks and practical brand knowledge to launch and leverage successful brands in all these disciplines.

prereq: MBA 6210/6211, MBA or Mgmt Sci MBA student

Minimum credits

2

Maximum credits

2

Is this course repeatable?

No

Grading basis

A-F - A-F Grade Basis

Lecture

Requirements

009648

Fulfills the writing intensive requirement?

No

Typically offered term(s)

Every Spring