CHMB5806
CHMB 5806 - Marketing Management (3 Cr.)
Global Initiatives (11283)
TCSM - Curtis L. Carlson School of Management
CHMB 5806 - Marketing Management (3 Cr.)
Course description
Developing/implementing most appropriate combination of variables to carry out a firm's strategy in its target markets. Applying analytic perspectives, concepts, and decision tools of marketing to decisions in product offering, distribution, pricing, and communication.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Typically offered term(s)
Every Spring