PUBH6074
PUBH 6074 - Mass Communication and Public Health (3 Cr.)
School of Public Health - Adm (11162)
TPUB - School of Public Health
PUBH 6074 - Mass Communication and Public Health (3 Cr.)
Course description
This course provides an overview of theory and research that lies at the intersection of mass communication and public health. We examine the potential for media exposure to influence public health outcomes, both as a product of people's everyday interactions with media and the strategic use of media messages to accomplish public health goals. To this end, we will explore large-scale public health campaigns in the context of tobacco, obesity, and cancer screening. We also will explore news media coverage of controversial health issues, such as the human papillomavirus (HPV) vaccine, and health information in entertainment media, such as smoking in movies. This course seeks to understand whether media messages have had intended and/or unintended effects on public attitudes and behavior. Although our focus is on mass media, interpersonal, medical, and digital media sources will be considered as well.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
OPT - Student Option
Lecture
Requirements
000462
Credit will not be granted if credit has been received for:
00291
Typically offered term(s)
Every Fall