ABUS4701

Download as PDF

ABUS 4701 - Introduction to Marketing (3 Cr.) Online may be available

CCAPS Applied Professional Studies (10908) TUCL - College of Continuing and Professional Studies

Course description

Conceptual tools for creating a marketing plan. How marketing relates to other functional areas of business. Importance of an ethical, global view.

prereq: [Macroeconomics or microeconomics], 45 cr

Minimum credits

3

Maximum credits

3

Is this course repeatable?

No

Grading basis

AFV - A-F or Audit

Lecture

Fulfills the writing intensive requirement?

No

Typically offered term(s)

Every Fall & Spring