ABUS4701
ABUS 4701 - Introduction to Marketing (3 Cr.) Online may be available
CCAPS Applied Professional Studies (10908)
TUCL - College of Continuing and Professional Studies
ABUS 4701 - Introduction to Marketing (3 Cr.) Online may be available
Course description
Conceptual tools for creating a marketing plan. How marketing relates to other functional areas of business. Importance of an ethical, global view.
prereq: [Macroeconomics or microeconomics], 45 cr
prereq: [Macroeconomics or microeconomics], 45 cr
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
AFV - A-F or Audit
Lecture
Typically offered term(s)
Every Fall & Spring