JOUR8200
JOUR 8200 - Strategic Communication Research and Evaluation (3 Cr.) Online may be available
School of Journalism & Mass Communication (10976)
TCLA - College of Liberal Arts
JOUR 8200 - Strategic Communication Research and Evaluation (3 Cr.) Online may be available
Course description
This course will examine methods and approaches to identify insights and social trends used to inform communication strategy. Validity and reliability of research techniques will be emphasized as will legal and ethical considerations. The course will review best practices in qualitative and quantitative techniques, including laboratory, digital, and market approaches.
prereq: Strat Comm MA grad major
prereq: Strat Comm MA grad major
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
AFV - A-F or Audit
Lecture
Requirements
001477
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall, Spring & Summer