JOUR8200

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JOUR 8200 - Strategic Communication Research and Evaluation (3 Cr.) Online may be available

School of Journalism & Mass Communication (10976) TCLA - College of Liberal Arts

Course description

This course will examine methods and approaches to identify insights and social trends used to inform communication strategy. Validity and reliability of research techniques will be emphasized as will legal and ethical considerations. The course will review best practices in qualitative and quantitative techniques, including laboratory, digital, and market approaches.

prereq: Strat Comm MA grad major

Minimum credits

3

Maximum credits

3

Is this course repeatable?

No

Grading basis

AFV - A-F or Audit

Lecture

Requirements

001477

Fulfills the writing intensive requirement?

No

Typically offered term(s)

Every Fall, Spring & Summer