JOUR8202
JOUR 8202 - Brand Management (3 Cr.) Online may be available
School of Journalism & Mass Communication (10976)
TCLA - College of Liberal Arts
JOUR 8202 - Brand Management (3 Cr.) Online may be available
Course description
Effective brand building can provide organizations of all kinds with the competitive advantage needed for success. From helping drive stakeholder engagement to building overall brand value, Brand Thinking plays a central role in the way today’s most dynamic organizations build brands people can believe in.
prereq: Strat Comm MA grad major
prereq: Strat Comm MA grad major
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
001477
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Spring