JOUR8203
JOUR 8203 - Writing and Planning for Converged Media (3 Cr.) Online may be available
School of Journalism & Mass Communication (10976)
TCLA - College of Liberal Arts
JOUR 8203 - Writing and Planning for Converged Media (3 Cr.) Online may be available
Course description
An exploration of how communication strategies are integrated across media, this course will include the identification of all relevant stakeholders, points of media contact, audience segmentation, and the roles that each communication discipline can play in campaign development. It will also explore the relationships among media that underline a successful communications campaign.
prereq: 8200, 8201, 8202, strat comm MA grad major
prereq: 8200, 8201, 8202, strat comm MA grad major
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
001591
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall, Spring & Summer