JOUR8203

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JOUR 8203 - Content That Connects: Writing for Multiplatform Communications (3 Cr.) Online may be available

School of Journalism & Mass Communication (10976) TCLA - College of Liberal Arts

Course description

An exploration of how communication strategies are integrated across media, this course will include the identification of all relevant stakeholders, points of media contact, audience segmentation, and the roles that each communication discipline can play in campaign development. It will also explore the relationships among media that underline a successful communications campaign.

prereq: 8200, 8201, 8202, strat comm MA grad major

Minimum credits

3

Maximum credits

3

Is this course repeatable?

No

Grading basis

A-F - A-F Grade Basis

Lecture

Requirements

001477

Fulfills the writing intensive requirement?

No

Typically offered term(s)

Every Fall & Spring