JOUR8205
JOUR 8205 - Strategic Communication Cases & Campaigns (3 Cr.) Online may be available
School of Journalism & Mass Communication (10976)
TCLA - College of Liberal Arts
JOUR 8205 - Strategic Communication Cases & Campaigns (3 Cr.) Online may be available
Course description
Case study analysis concerning development, implementation, and evaluation of communication strategies. Cases cover broad range of organizations, focus on such issues as brand introduction, brand reinforcement, revitalizations, crisis communication, issues management, and legal/ethical considerations.
prereq: 8203, strat comm MA grad major
prereq: 8203, strat comm MA grad major
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
001592
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Spring