JOUR8205

Download as PDF

JOUR 8205 - Campaign Planning: Strategy in Action (3 Cr.) Online may be available

School of Journalism & Mass Communication (10976) TCLA - College of Liberal Arts

Course description

Case study analysis concerning development, implementation, and evaluation of communication strategies. Cases cover broad range of organizations, focus on such issues as brand introduction, brand reinforcement, revitalizations, crisis communication, issues management, and legal/ethical considerations.

prereq: 8203, strat comm MA grad major

Minimum credits

3

Maximum credits

3

Is this course repeatable?

No

Grading basis

A-F - A-F Grade Basis

Lecture

Requirements

001477

Fulfills the writing intensive requirement?

No

Typically offered term(s)

Every Fall & Spring