JOUR4242
JOUR 4242 - Advertising Portfolio Development (3 Cr.)
School of Journalism & Mass Communication (10976)
TCLA - College of Liberal Arts
JOUR 4242 - Advertising Portfolio Development (3 Cr.)
Course description
This course improves students' creative development and conceptual thinking. Students will develop creative ideas based on sound strategies, with emphasis on developing ideas for current and evolving creative media opportunities. At the end of the term, students will be able to apply strategic and insightful creativity to advertising ideas and will have a basic understanding of how to put a book together for the field of advertising.
prereq: [JOUR 3004 or 3004H], JOUR 3201, JOUR 3241, Strat Comm major
prereq: [JOUR 3004 or 3004H], JOUR 3201, JOUR 3241, Strat Comm major
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
002953
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall & Spring