BA4505

BA 4505 - Brand Enterprise (2-4 Cr.)

Curtis L. Carlson School of Management - Adm (11252) TCSM - Curtis L. Carlson School of Management

BA 4505 - Brand Enterprise (2-4 Cr.)

Course description

Experiential learning program combining academic classroom sessions and "real world" projects where students assist client companies/organizations with strategic marketing/brand challenges. Projects are team based and focused on strategic and analytical
components, applying theory, and industry best practices. Working collaboratively in real world environment. Critical thinking, problem
solving, applied marketing skills, project management, strategic communication, and presentation skills. This course meets concurrently with MBA 6505.

prereq: approved application

Minimum credits

2

Maximum credits

4

Is this course repeatable?

Yes

What is the maximum number of completions allowed?

3

What is the maximum number of credits that can be earned from this course?

12

Grading basis

OPN - Student Option No Audit

Field Work

Fulfills the writing intensive requirement?

No

Typically offered term(s)

Every Fall & Spring