BA4505
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BA 4505 - Brand Enterprise (2-4 Cr.)
Course description
Experiential learning program combining academic classroom sessions and "real world" projects where students assist client companies/organizations with strategic marketing/brand challenges. Projects are team-based and focused on strategic and analytical components, theory application, and industry best practices. Working collaboratively in real world environment. Critical thinking, problem solving, applied marketing skills, project management, strategic communication, and presentation skills. This course meets concurrently with BA 4505H and MBA 6505.
prereq: approved application, BA 3062
prereq: approved application, BA 3062
Minimum credits
2
Maximum credits
4
Is this course repeatable?
Yes
What is the maximum number of completions allowed?
3
What is the maximum number of credits that can be earned from this course?
12
Grading basis
OPN - Student Option No Audit
Field Work
Credit will not be granted if credit has been received for:
03444
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall & Spring