CMBA5815
CMBA 5815 - Marketing Management (3 Cr.)
Curtis L. Carlson School of Management - Adm (11252)
TCSM - Curtis L. Carlson School of Management
CMBA 5815 - Marketing Management (3 Cr.)
Course description
This is a study of management of the marketing function. We strive for an understanding of foundational marketing concepts and of the skills needed for strategy development. We also consider the importance of integrating financial data, operational factors, and human resource issues along with marketing research pertaining to product offering decisions, distribution channels, pricing and communication.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Spring