JOUR4542

This course provides students with principles and concepts relevant to the design of messages that promote mental health. It focuses on the consequences of clinical aspects of mental health and illness on how people respond to media and message content about mental health. It builds on social and behavioral science approaches to public health communication and media effects with the primary objective to better understand issues and strategies related to the design of media messages that promote mental health.
Message design is a process. We will dissect the health message design process by working through its two primary components—strategy development and creative design. To successfully design a health message, strategic decisions need to be made that inform and guide the creative design process.

Every Spring