HORT4461
HORT 4461 - Horticultural Marketing (3 Cr.)
Horticultural Science (11030)
TCOA - College of Food, Agricultural and Natural Resource Sciences
HORT 4461 - Horticultural Marketing (3 Cr.)
Course description
Major areas in horticultural marketing. Difference between horticultural products and commercial commodities. Core marketing components that should be used by every small horticultural business. Approaches to consumer research.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
002713
Credit will not be granted if credit has been received for:
01519
Typically offered term(s)
Every Spring