ABUS4703
ABUS 4703 - Marketing for the Professional Practice (3 Cr.) Online may be available
CCAPS Applied Professional Studies (10908)
TUCL - College of Continuing and Professional Studies
ABUS 4703 - Marketing for the Professional Practice (3 Cr.) Online may be available
Course description
Principles of marketing applied to the management of the professional practice. Begins with an introduction to marketing and its overall role and function. We will examine the four P's of marketing (product, price, place, and promotion), then move on to developing a marketing plan, which serves as a map that highlights a path towards success. We look at the major components of a marketing plan and provide you with an opportunity to gain knowledge and experience by completing one. Topics include understanding the internal and external environment, segmenting the market, positioning, differentiating, branding, and formulating a marketing plan with goals, strategies, and financial considerations.
prereq: 45 semester cr recommended
prereq: 45 semester cr recommended
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
AFV - A-F or Audit
Lecture
Typically offered term(s)
Every Spring