OLPD4426

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OLPD 4426 - Strategic Customer Relationship Management (3 Cr.)

Organizational Leadership, Policy and Development (11207) TCED - College of Education and Human Development

Course description

Principles of customer relationship management, brand identity, and integrated marketing communications. Comprehensive framework for how organizations interact with their various publics to create goodwill/loyalty.

Minimum credits

3

Maximum credits

3

Is this course repeatable?

No

Grading basis

AFV - A-F or Audit

Lecture

Requirements

013091

Fulfills the writing intensive requirement?

No

Typically offered term(s)

Every Fall, Spring & Summer