OLPD4426
OLPD 4426 - Strategic Customer Relationship Management (3 Cr.)
Organizational Leadership, Policy and Development (11207)
TCED - College of Education and Human Development
OLPD 4426 - Strategic Customer Relationship Management (3 Cr.)
Course description
Principles of customer relationship management, brand identity, and integrated marketing communications. Comprehensive framework for how organizations interact with their various publics to create goodwill/loyalty.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
AFV - A-F or Audit
Lecture
Requirements
013091
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall, Spring & Summer