ACL5221

An entrepreneurial approach to developing resources (including financial, human, and partnership) for arts and culture based enterprises whether using a nonprofit, for-profit or social enterprise business model. The course will investigate and discuss the complexities and nuances of how to determine the appropriate business model and develop both earned and philanthropic income. Students focus on framing and articulating the relevance of the enterprise as well as understanding the perspectives of audiences, customers, funders and donors. The course also explores the role of communications strategies in support of fundraising, and the importance of leadership in acquiring resources to sustain and grow successful organizations. Students develop both a broad understanding of resources as well as detailed strategies for supporting work in arts and culture based enterprises.