RM3124
RM 3124 - Consumers of Design (3 Cr.)
Retail Merchandising (10832)
TALA - College of Design
RM 3124 - Consumers of Design (3 Cr.)
Course description
Contemporary approaches to consumer behavior. Focus is on understanding why people buy certain products/services by reviewing the examples found in the design-related industry, including apparel. This course discusses various psychology related theories to understand internal and external influences shaping consumer decisions.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Discussion
Requirements
012218
Credit will not be granted if credit has been received for:
01849
Typically offered term(s)
Every Fall & Spring