JOUR4262

This course teaches the concepts and methods for effective management by placing them in the context of organizations in the field of strategic communication. These organizations are diverse in their scale of operations and in the products and services they produce. They are highly responsive to the latest developments in digital media technology, conditions in the local and global economy, and trends in society. They include advertising agencies, public relations firms, media organizations, digital media agencies, brand content developers, and communication departments in client organizations, both for profit and nonprofit businesses. The topics taught in this course include strategic business planning, budgeting, understanding fundamental financial concepts, leadership skills, human resource management, project management and marketing, and selling skills. The concepts, skills and perspectives covered in this course apply to both working within organizations and to understanding the business circumstances of clients and competitors. The course also serves to awaken students to the potential, when opportunities arise, to propose and develop new business ideas of their own.


prereq: [JOUR 3004 or 3004H], JOUR 3201, any 32xx skills course, Strat Comm major

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