LAW5608
LAW 5608 - Trademarks (3 Cr.)
Law School (10806)
TLAW - Law School
LAW 5608 - Trademarks (3 Cr.)
Course description
This course will consider how marketers secure and enforce trademark rights. Trademarks are the indicators that consumers rely upon to determine the origin of goods and services. The course will focus on U.S. federal trademark law, but will also look at state and international trademark law as well as related areas such as false advertising, publicity rights, and cybersquatting. This course will provide a solid foundation for students interested in practicing trademark law (application, enforcement, licensing, or litigation) or more general intellectual property law. It will also be useful to attorneys who do any work with trademark-dependent industries such as retail sales, advertising, or media and entertainment. Finally and more generally, trademark law offers excellent case studies of the interaction between law, culture, and technology, and of the evolution of traditional doctrine under pressure from rapid changes in surrounding circumstances.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
OPT - Student Option
Lecture
Requirements
000238
Credit will not be granted if credit has been received for:
02395
Typically offered term(s)
Periodic Fall & Spring