MKTG4072
MKTG 4072 - Marketing-in-Action: Marketing Practicum (4 Cr.)
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MKTG 4072 - Marketing-in-Action: Marketing Practicum (4 Cr.)
Course description
This course focuses on what marketers do in real-life. Each week begins with guidance on approaching a typical task, then developing recommendations by working in groups during class with ongoing feedback from the instructor, and concluding with a short presentation. Weekly topics may include identifying marketing challenges (ala Shark Tank), segmenting customers, pricing a product, and developing an advertising plan. The course concludes with a multi-week, interactive simulation in which students compete in groups as they manage a product.
prereq: MKTG 3001 and BA 2551 or SCO 2550 or equivalent statistics course
prereq: MKTG 3001 and BA 2551 or SCO 2550 or equivalent statistics course
Minimum credits
4
Maximum credits
4
Is this course repeatable?
No
Grading basis
AFV - A-F or Audit
Lecture
Requirements
000011
Typically offered term(s)
Every Fall