MKTG6052

Modern marketers use data to drive decisions. This course teaches students a suite of statistics analytic tools to make strategic decisions. Focusing on learning how to apply specific analytic tools to different managerial challenges, students will learn how to leverage data to perform market analyses, segmentation and targeting, customer value assessment, brand management, new product development, among other tasks. Students will be able to apply the learned skills to their work immediately to produce data-driven insights and develop strategic recommendations. The course is also helpful for students who are interested in STEM to improve their stats modeling and other relevant skills.

000303