ABUS4702

Digital marketing represents the fastest growing sector in most marketing departments. But what is digital marketing? Understanding the digital realm of marketing requires a curiosity about how new technologies will change business, while grasping the key strategies that drive tactics and trends. This course is designed to be a primer on the world of digital marketing and ways it will affect both your future employment and larger business trends. Through case studies, discussion forums, and interactive activities, you will learn about the latest research and best practices in the industry to have a solid grasp of the core concepts and tools of digital marketing management, both today and in the future.

Prerequisites: None