AECM4444
AECM 4444 - Food and Agricultural Marketing Campaigns (3 Cr.)
Ag, Food & Env Educ, Div of (11018)
TCOA - College of Food, Agricultural and Natural Resource Sciences
AECM 4444 - Food and Agricultural Marketing Campaigns (3 Cr.)
Course description
This course discusses the strategy and tactical tools and techniques required to create and execute an integrated marketing communications program in the food and agricultural industries. We will cover the issues and elements of audience analysis and segmentation, advertising, brand management, product development/naming, product placement, package design and labeling, advertising and marketing avenues, and evaluation of advertising effectiveness.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Requirements
012567
Typically offered term(s)
Every Fall