MIMB6881
MIMB 6881 - Marketing (3 Cr.)
Global Initiatives (11283)
TCSM - Curtis L. Carlson School of Management
MIMB 6881 - Marketing (3 Cr.)
Course description
Management of the marketing function; understanding the basic foundational marketing concepts and skills in strategy development and planning of operational and strategic levels pertaining to product offering decisions, distribution channels, pricing and communication.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Spring