JOUR5252
JOUR 5252 - Issue Management Communication and Brand Advocacy (3 Cr.) Online may be available
School of Journalism & Mass Communication (10976)
TCLA - College of Liberal Arts
JOUR 5252 - Issue Management Communication and Brand Advocacy (3 Cr.) Online may be available
Course description
Advocacy and issue management communication provides organizations with a tool for promoting change, forming attitudes, and furthering dialogue about substantive issues. This course examines how advocacy and issue management communication creates dialogue that represents the goals of the organization and society, and the persuasive and media tactics used in advocacy and issue management communication. Typical class sessions will include a lecture and case discussion.
Prerequisite: Strategic Communication MA student or instructor permission.
Prerequisite: Strategic Communication MA student or instructor permission.
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
OPT - Student Option
Lecture
Requirements
001477
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Spring