JOUR5253
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JOUR 5253 - Content Strategy and Development (3 Cr.) Online may be available
School of Journalism & Mass Communication (10976)
TCLA - College of Liberal Arts
Course description
In today’s disruptive world of digital and social communications, brands/organizations have found it necessary to become content publishers. This course will expose students to evolving, highly dynamic best practices in content strategy and brand journalism. The course will consider how editorial strategies, emerging technologies and digital delivery platforms can lead to more effective content creation, distribution, audience engagement and measurement.
Students will learn the various stages of content development, from organizing the brand’s storyline and mapping it to the customer’s brand journey, to the processes of planning, implementing and auditing an organization’s content strategy. The course includes weekly readings and case studies for each topic; guest lecturers who are experts in their area of content strategy; as well as a semester-long class project that aligns with each stage of the content development process.
prereq: Strategic Communication MA student or instructor permission
Students will learn the various stages of content development, from organizing the brand’s storyline and mapping it to the customer’s brand journey, to the processes of planning, implementing and auditing an organization’s content strategy. The course includes weekly readings and case studies for each topic; guest lecturers who are experts in their area of content strategy; as well as a semester-long class project that aligns with each stage of the content development process.
prereq: Strategic Communication MA student or instructor permission
Minimum credits
3
Maximum credits
3
Is this course repeatable?
No
Grading basis
OPT - Student Option
Lecture
Requirements
001477
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall