MSMK6281
MSMK 6281 - Customer Experience Management (2 Cr.)
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MSMK 6281 - Customer Experience Management (2 Cr.)
Course description
This course focuses on qualitative marketing research. Skills include strategic observation, interviewing, focus groups, and customer journey mapping. After taking this course, students will be able to understand how to effectively gather information to understand customer experience.
Minimum credits
2
Maximum credits
2
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall