MSMK6051
MSMK 6051 - Marketing Intelligence (2 Cr.)
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MSMK 6051 - Marketing Intelligence (2 Cr.)
Course description
Methods for collecting/analyzing data to solve marketing problems. Survey research techniques. Research design, secondary/primary data collection, sample design, data analysis. Application of techniques to marketing problems, marketing research projects.
Minimum credits
2
Maximum credits
2
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Typically offered term(s)
Every Fall