MSMK6055
MSMK 6055 - Buyer Behavior (2 Cr.)
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MSMK 6055 - Buyer Behavior (2 Cr.)
Course description
Application of behavioral sciences to understanding buyer behavior. Perceptions, memory, affect, learning, persuasion, motivation, behavioral decision theory, social/cultural influences, and managerial implications. Emphasizes class discussion.
Minimum credits
2
Maximum credits
2
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Typically offered term(s)
Every Fall