MSMK6076
MSMK 6076 - Customer Relationship Management (2 Cr.)
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
MSMK 6076 - Customer Relationship Management (2 Cr.)
Course description
Management of personal selling. Sales force organization, effort allocation, personnel selection, motivation, compensation, performance evaluation.
Minimum credits
2
Maximum credits
2
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Spring