MSMK6078
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MSMK 6078 - Advertising and Promotion (2 Cr.)
Course description
Managing communication. Advertising, sales promotion, public relations, direct marketing. Setting communications objectives and budgets, media selection, creative strategy, sales promotion techniques.
Minimum credits
2
Maximum credits
2
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall