MSMK6078
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MSMK 6078 - Advertising and Promotion (2 Cr.)
Marketing (11269)
TCSM - Curtis L. Carlson School of Management
Course description
Managing communication. Advertising, sales promotion, public relations, direct marketing. Setting communications objectives and budgets, media selection, creative strategy, sales promotion techniques.
Minimum credits
2
Maximum credits
2
Is this course repeatable?
No
Grading basis
A-F - A-F Grade Basis
Lecture
Fulfills the writing intensive requirement?
No
Typically offered term(s)
Every Fall